Amazon has played a pivotal role in shaping Black Friday into what it is today: as one of the largest online retailers globally, Amazon’s influence on consumer shopping behavior cannot be overstated. Unlike Prime Day which is exclusive to Amazon Prime members, Black Friday is an event open to everyone and makes it accessible for all shoppers.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage here. Shop the best expert-picked Black Friday deals on Yahoo Life. Follow Engadget for Black Friday tech deals. And find Black Friday sales to shop on AOL, handpicked just for you.

New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.